Brand Management Assignment Help in UAE

Are you confused about the elements of brand management and need some guidance from my assignment helpers? Here is how our experts describe the elements of brand management.

Brand Identity: 

The organization needs to take care of a singular identity of its products so that the customers can easily discriminate against the products. The branding of the products must be done very sturdily so that the brand is acknowledged by the purchasers and that they are considerably conscious of the brand.

The marketers must generate a high level of alertness among the purchasers about the brand so that they always recall the name of the brand when there are various brands accessible. Brand identity is the most vital component of the brand management process.

 Brand image:

The brand image refers to the image of the brand that is alleged by probable customers. It is the notion that is created by the vendor on the minds of their consumers about the brand. It consists of both substantial and insubstantial aspects. The approach a brand is alleged determines its image. Brand image may be a set of associations like power, sophistication, wealth, etc. and it contributes to brand perception.

Brand position:

Brand position is defined as the art of making a definite image of the brand within the minds of the purchasers. Positioning a brand vis, a vis those of competitors may be a key determinant of brand accomplishment. Under brand positioning, the unique characteristics of the brand are emphasized that makes it dissimilar from its competitors.

In countries at diverse stages of economic growth. The customer segments that are likely to be ready to buy the merchandise and therefore the event on which it will be bought could also be appreciably distinct. A brand is often located through packaging, guarantee, warranty, service, name, etc.

Brand equity:

Brand equity is a plus point that gives worth to the organization. The assets append value by increasing customer’s understanding about their brand and product thereby creating self-assurance within the customer satisfaction and purchase decision.

As an example, a shopper who purchases De Beers jewelry won't have a sense of approval in purchasing jewelry from other brands. Brand equity also adds importance to the organization by the mode of generating cash flows. It increases the effectiveness and efficiency of selling. The model of Brand equity begins with brand packaging, brand loyalty, perceived quality, brand association, and brand awareness.

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