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Demographic Balance in the UAE: Can Organizations Benefit from Diversity?: Case Study, UAE

Build a creative direct and digital marketing plan that balances customer acquisition against retention, then justify every tactic you select and the schedule you propose.

Subject
Case Study
Assessment
Final, 100%
Posted
December 16, 2023
Q

Assignment brief

Case Study Title: Demographic Balance in the UAE: Can Organizations Benefit from Diversity?
Case Study Other Campaign schedule

Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.

Case Study Title: Demographic Balance in the UAE: Can Organizations Benefit from Diversity?

Domain: Economics, Politics and Business Environment

Abstract: Maintaining a healthy demographic balance as a workforce has always been beneficial to organizations in many ways, especially in the United Arab Emirates (UAE), since it was key to the operational success of the region. The basic reason for the same has been that the government itself offered several benefits and followed the principle of diversity as its regulation to promote diversity. Among the benefits provided to organizations, licenses could have a higher status recognition by the Ministry of Human Resources and Emiratization, (a higher status which is based on employing many different nationalities and paying lower for labor contract registration), lower visa fees, a developed workforce could offer better services and ideas to nurture the market place for improved customer satisfaction and enhanced bottom lines.

Benefits also included offering the best of services to global audiences as UAE has been one of the key hubs in joining east to west and also be important logistics Centre. UAE always ensured fair representation of diversity, both as a workforce and tourists by instituting policies that encouraged diversity. Diversity also enhanced the image of the UAE as a country that employed a diverse workforce and did not partake in the dominance of a particular country. Diversity also helped with the Emiratization of the local workforce which integrated well with the overall ecosystem. Many recruitment agencies also deployed a diverse workforce so that organizations that sought diversity could be helped by these recruitment organizations. For UAE it was also 

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Case Study:

“Fewer women in top management results in fewer women on boards. If companies are serious about gender diversity, they must create effective and impactful policies which support women to climb up the corporate ladder.”[1]

Ashraf Gamal El Din

“Women are half the society and deserve to represent this half in our Federal National Council.”2

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE & Ruler of Dubai.[1]

 Al Maktoum Sheikh Mohammed bin Rashid “Women to hold half of Federal National Council seats in 2019” https://www.arabianbusiness.com/politics-economics/409324-women-to-hold-half-of-federal-national-council-seats-in-2019
El Din Gamal Ashraf CEO Hawkamah.” Women in leadership: beyond policy to progress” 

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