Drawing on the case of Pret provided, assess the attractiveness of the casual dining sector in London using Porter's 5 Forces model: Strategy and Innovation Report, UAE

Assessment 1: Case Study Analysis

The first marked coursework assessment for this module accounts for 40% of the module’s overall grade. The deadline by which the assessment must be presented to the University by online submission is 31% October 2022, Midnight Dubai time, via Turnitin (a link can be found in the Module Assessment folder via the Unihub homepage). If in any doubt whatsoever, consult your lecturer for clarification. Be warned, work presented late cannot be assessed.

This task is about demonstrating your understanding of applying models to appraise the external environment. In relation to the attached case entitled ‘Covid: Pret a Manger’s Fight for Survival’, please answer the following:

1. Drawing on the case of Pret provided, assess the attractiveness of the casual dining sector in London using Porter's 5 Forces model and any other models you consider relevant. Include a diagram in your answer outlining key points. What are the main challenges facing the sector post-Covid? (60%)

2. Consider whether and how profitability can be improved in this sector looking forward? (30%)

3. What are the theoretical limitations of any model(s) you have applied in your answers above? (10%)