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CST2560 Using the 7-S model/ structure, make notes on what you think are the important issues: project management Course Work, UAE

Build a creative direct and digital marketing plan that balances customer acquisition against retention, then justify every tactic you select and the schedule you propose.

Subject
Assignment
Assessment
Final, 100%
Referencing
Harvard
Posted
February 2, 2024
Q

Assignment brief

Identify at least 5 major stakeholders in this project, and specify which of the 4 categories of power/interest each one fits (see table below).  Pick ONE of these stakeholders and write brief notes on what you think the Project Manager needs to do before, during, and (if relevant) after the project is executed, to satisfy the stakeholder’s interests/wishes.
Assignment Other Campaign schedule

Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.

Complete the following assignment components:

  •  Using the 7-S model/ structure, make notes on what you think are the important issues the project manager has to deal with in this project
  • Using the MODeST model, identify 5 examples of issues that make this project moderately complex. Write brief notes explaining THREE of these examples.

Identify at least 5 major stakeholders in this project, and specify which of the 4 categories of power/interest each one fits (see table below).  Pick ONE of these stakeholders and write brief notes on what you think the Project Manager needs to do before, during, and (if relevant) after the project is executed, to satisfy the stakeholder’s interests/wishes.

You should submit your work on to the CST2560 website. Your submission should not exceed 2000 words (Use 1.5 line spacing) plus references, and you are encouraged to use diagrams/screenshots/images where applicable. Remember to use the Harvard Referencing System. Remember also to highlight any quotes you make in “speech marks and italic letters”.

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