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Critically evaluate the vision and strategic objectives of your organization or those of an organization of your choice: Develop as Strategic Manager/ Leadership Assignment, ADU, UAE

Build a creative direct and digital marketing plan that balances customer acquisition against retention, then justify every tactic you select and the schedule you propose.

Subject
Assignment
Assessment
Final, 100%
Posted
December 18, 2023
Q

Assignment brief

Task 1 - 400 words1.1: Critically evaluate the vision and strategic objectives of your organization or those of an organization of your choice.
Assignment Other Campaign schedule

Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.

Task 1 – 400 words
1.1: Critically evaluate the vision and strategic objectives of your organization or those of an organization of your choice.

1.2: Critically evaluate the managerial and leadership competencies required to deliver the strategic ambition throughout the plan.

1.3: Demonstrate that you have used one or more attributed skills analysis models from management theory. Present the conclusions of your evaluation, identifying the four most significant skills the organization needs to enhance in the next year to begin to deliver the strategic direction.

1.4: In addition, identify at least three new skills the organization will be likely to need to enhance in the next 3-5 years to achieve strategic ambitions. Discuss the implications of the skills gaps you have identified.

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