Assignment brief
Say Masafi develops a “refreshing and thirst-quenching” drink based on coconut and pineapple juices with isotonic salts. Prior to entering the market, the company wants to conduct a competitor analysis. What are the 2 or 3 major steps you will recommend, and provide a detailed framework by which the company can ensure that it has a firm grasp of the competitive market it is entering?
Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.
Say Masafi develops a “refreshing and thirst-quenching” drink based on coconut and pineapple juices with isotonic salts. Prior to entering the market, the company wants to conduct a competitor analysis. What are the 2 or 3 major steps you will recommend, and provide a detailed framework by which the company can ensure that it has a firm grasp of the competitive market it is entering?
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