Assignment brief
This course is a Stanford-informed approach to learning innovation and entrepreneurship that can be applied to any high-growth enterprise or other organization in the UAE.
Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.
GEIE222 COURSEWORK
COURSE DESCRIPTION
This course is a Stanford-informed approach to learning innovation and entrepreneurship that can be applied to any high-growth enterprise or other organization in the UAE.
The class is composed of three modules:
Module 1: Design Thinking;
Module 2: Entrepreneurship and
Module 3: Growth and Leadership.
Throughout the course, students will develop creativity and entrepreneurship mindsets, teamwork, taking responsibility, ethical decision-making, and critical thinking skills.
COURSE BENEFITS
This course is a combination of Innovation and Entrepreneurship skills. The course culminates in a holistic learning experience where students, at an early stage, will acquire innovative and entrepreneurship mindsets and skills and apply them in their academic and professional life. In addition, the course provides opportunities for a diverse learning environment with students from multiple disciplines.
COURSE LEARNING OUTCOMES
After the completion of the course, students will:
1) Articulate the difference between design thinking, innovation, and entrepreneurship, and possess a shared vocabulary for the process elements of each
2) Differentiate between an idea and a viable opportunity
3) Connect design thinking, innovation, and entrepreneurship to their own career development and paths
4) Recognize the importance of the ethical level of entrepreneurs and product innovation on the individual and society.
COURSE PREREQUISITES: GEIE222 has no prerequisites
| Assessment Methods (Activity) | Weight % | Due Date |
|---|---|---|
| Class participation (attendance, punctuality, engagement) | 5 | Throughout |
| Homework | 5 | Throughout |
| Project – 1 | 20 | Mid Semester |
| Project – 2 | 20 | End of Semester |
| Midterm exam | 15 | Mid Semester |
| Final exam | 35 | End of Semester |
| Total | 100 |
COURSE OUTLINE
| Topic | CLOs | Activities/Assessment |
|---|---|---|
| MODULE I: INNOVATION INTRODUCTION TO FUNDAMENTALS OF INNOVATION AND ENTREPRENEURSHIP D1: Introduction to GEIE222 course D2: Introduction to Digital Transformation |
1 | Acquaintance with the GEIE222 syllabus: content, grading, and expectations. (Schedule, grading, and expectations) Class discussion “The effects of the Tech” |
| FUNDAMENTALS OF INNOVATION D1: The Innovation and Entrepreneurship Mindset D2: Where Ideas Come From? |
1,3 | Study questions, reading, and videos Active class discussion and participation Pair activity |
| INNOVATION MINDSET D1: Creative Confidence D2: The Design Thinking process |
1,2 | Study questions, reading, and videos Active class discussion and participation Group activity |
| DESIGN THINKING PROCESS STEPS 1,2 D1: Needfinding and Empathy D2: Generating Insights and Reframing Project I: Introduction to the DT project |
1,3 | Study questions, reading, and videos Active class discussion and participation |
| DESIGN THINKING PROCESS STEPS 2,3 D1: Ideas generation D2: Ideation Methods Project I: progress and feedback |
1,3 | Study questions, reading, and videos Active class discussion, participation, and assignment |
| DESIGN THINKING PROCESS STEP 4 D1: Prototyping and experimentation D2: Leading for creative confidence |
1,2,3 | Study questions, reading, and videos Active class discussion, participation, and assignment |
| PROJECT I PRESENTATIONS: “Design Thinking in Practice” | 1,2,3 | Demo videos, Final presentations schedule, material |
| D1: Projects Presentation Part I D2: Projects Presentation Part II |
||
| MODULE II: ENTREPRENEURSHIP ENTREPRENEURIAL VISION, MISSION, AND STRATEGY D1: Introduction to Entrepreneurship D2: Strategies Framework |
1,2,4 | Readings, videos, study questions, interactive lecture Introduction to project II, connection with UAE business climate. |
| HOW ENTREPRENEURS IDENTIFY IDEAS AND OPPORTUNITIES D1: What is a viable idea? D2: What is an attractive opportunity? |
2,4 | Readings, videos, study questions, interactive lecture |
| LEAN STARTUP METHODS I D1: Lean Startup Concept D2: Customer development process Project II: Introduction to “Opportunity Analysis Project” |
1,4 | Readings, videos, study questions, interactive lecture |
| LEAN STARTUP METHODS II D1: Business Model Canvas D2: Agile programming |
1,4 | Readings, videos, study questions, interactive lecture |
| GO-TO-MARKET METHODS D1: Disruptive innovation and marketing D2: Competitive differentiation Project II: project progress |
1,2,3 | Readings, videos, study questions, interactive lecture |
| SOURCES OF CAPITAL FOR ENTREPRENEURS D1: Ventures Finance in UAE D2: How do Entrepreneurs Assemble and Motivate a Team? Individual Report: “Personal Business Plan” |
1,2,3 | Readings, videos, study questions, interactive lecture |
| UAE STARTUPS ECOSYSTEM D1: Legal Matters in Startups in UAE D2: Pitching and Presenting as an Entrepreneur Project II: project progress |
1,3,4 | Reading, videos, study questions, lecture The legal form of the startup, network |
| MODULE III: GROWTH INTRODUCTION TO STARTUPS D1: Principals of change and growth D2: Success and Failure of Startups Project II: project progress |
1,2,3 | Readings, videos, study questions, interactive lecture Effective pitching techniques. |
| Course reflection and assessment Final Exam Review |
1,2,3,4 | Final team presentations, self-assessment, peer-to-peer assessment. |
Final Exam (Comprehensive Portions)
Academic Integrity:
Academic integrity is of central importance to education at UAEU. Students have the responsibility to know and observe the requirements of the UAE University Code of Academic Honesty available:
http://www.uaeu.ac.ae/en/online_catalog/plagiarism_and_academic_integrity.shtml.
This code forbids cheating, fabrication, or falsification of information, multiple submissions of academic work, plagiarism, abuse of academic materials, and complicity in academic dishonesty. Cheating any form and on any academic work results in serious penalties that include dismissal from the university.
Students with Special Needs:
Students with special needs are encouraged to discuss their needs with the course instructor. You need to contact the Special Needs Services Center at +971 3 7134264 or email (disabilityservices@uaeu.ac.ae). All academic accommodations must be arranged through that office:
http://www.uaeu.ac.ae/en/student_services/special_needs.
Attendance
Students shall be required to attend all classes, practical sessions, seminars, and examinations related to the course in which they are registered. A student who misses 15% of the class meetings allotted for a course will receive an “FA” (Fail for Absences) grade in the course. If there is a valid reason for the absence, which has been approved by the Dean in the semester in which the absence occurred, the student will be granted Administrative Withdrawal from the course and will receive a final grade of “AW”. Students are responsible for checking and tracking their attendance records for each course via e-Services. For more details on attendance policies, students ought to consult the university policies at:
http://www.uaeu.ac.ae/en/about/procedures/admissions_and_enrollment/pro-ae_03_en.pdf.
Attendance Table
| ABSENCE | ACTION |
|---|---|
| 5 % or 2 classes missed | This is a first warning. |
| 10% or 4 classes missed | This is a second and last warning. |
| 15% or 5 classes missed | You receive an FA in the course. This is considered failing the course. |
Student Support Services
If you need more support, please go to the Student Academic Success Program:
http://www.uaeu.ac.ae/en/university_colleges/asp/.
This program provides students with academic support services such as Independent Learning Centers (ILCs), Tutorials, and Writing & Speaking Centers. All students are encouraged to use these Centers.
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