Identifying the target market helps an organization develop an effective marketing communication strategy: contract law assignment Assignment, UAE

Task 2

1.1. Marketing Component Analysis

Target market
Identifying the target market helps an organization develop an effective marketing communication strategy.

Marketing and Promotion Strategy
Promotion is a key factor in putting across the benefits of a product to the customer.
Budgeting
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1.2. Risk Management
Imagine a marketing promotion booth in a shopping mall offering passer-by a gift for signing up for a digital banking, when trying to sign up there’s an issue opening the mobile application
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1.3. Marketing Plan
For the Marketing Canvas created to support this plan, please refer to Appendix A. For marketing 4P’s breakdown, refer to Appendix B.