Assignment brief
Target marketIdentifying the target market helps an organization develop an effective marketing communication strategy.
Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.
Task 2
1.1. Marketing Component Analysis
Target market
Identifying the target market helps an organization develop an effective marketing communication strategy.
Marketing and Promotion Strategy
Promotion is a key factor in putting across the benefits of a product to the customer.
Budgeting
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1.2. Risk Management
Imagine a marketing promotion booth in a shopping mall offering passer-by a gift for signing up for a digital banking, when trying to sign up there’s an issue opening the mobile application
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1.3. Marketing Plan
For the Marketing Canvas created to support this plan, please refer to Appendix A. For marketing 4P’s breakdown, refer to Appendix B.
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