Assignment brief
Simply put, strategy is about putting a business in the best place possible to gain competitive advantage in its target market. However, to achieve competitive advantage requires research, analysis, interpretation and strategic decision making. The aim of this unit is to develop learner’s knowledge and skills, so they are in a strong position to contribute to an organisation’s strategy development and implementation.
Marks are carried by the justification, not the list. A plan that names ten channels without defending any of them sits at the bottom of the band; one that defends four sits well above it.
Principles and Concepts of Strategy Assignment Brief
| Qualification | OTHM Level 5 Diploma in Business Management (610/1527/1) |
| Unit Reference Number | F/650/1150 |
| Unit Title | Principles and Concepts of Strategy |
| Unit Level | 5 |
| Number of Credits | 20 |
| Total Qualification Time (TQT) | 200 hours |
| Guided Learning Hours (GLH) | 100 hours |
| Mandatory / Optional | Mandatory |
| Task Grading Type | Pass / Fail |
Unit Aims
Simply put, strategy is about putting a business in the best place possible to gain competitive advantage in its target market. However, to achieve competitive advantage requires research, analysis, interpretation and strategic decision making. The aim of this unit is to develop learner’s knowledge and skills, so they are in a strong position to contribute to an organisation’s strategy development and implementation.
Learning Outcomes and Assessment Criteria
| Learning Outcome – The learner will: | Assessment Criteria – The learner can: |
| 1. Understand the principles of business strategy. |
1.1 Explain what is meant by the term ‘business strategy.’ 1.2 Compare different levels of business strategy. 1.3 Compare elements of a strategic framework. 1.4 Explain strategy development processes. |
| 2. Understand key business strategy theories and concepts. |
2.1 Differentiate between different types of business strategies. 2.2 Compare the elements of a strategic management process. 2.3 Discuss key organisational theories which impact business strategy. |
| 3. Be able to measure a business’s micro and macro environment. |
3.1 Explain different techniques used to measure a business’s micro environment. 3.2 Apply techniques to measure a business’s micro environment. 3.3 Explain different techniques used to measure a business’s macro environment. 3.4 Apply techniques to measure a business’s macro environment. |
| 4. Understand a business’s strategic options. |
4.1 Explain what is meant by the term ‘strategic option.’ 4.2 Compare different strategic options available to a business. 4.3 Recommend and justify a relevant strategic option which a business could implement. |
Scenario
You are employed as an intern in a large local business.
Your internship is coming to an end so your mentor thinks it is time for you to develop your understanding of business strategy.
You have been directed by your mentor to work on a project where you will conduct some research on the topic of business strategy, and which will ultimately result in recommending a strategic option which the business could implement.
To support you with this project your mentor has set you a series of tasks as follows.
Task 1
| Unit Learning Outcomes | Assessment Criteria |
| LO 1 Understand the principles of business strategy. | 1.1, 1.2, 1.3, 1.4 |
| LO 2 Understand key business strategy theories and concepts. | 2.1, 2.2, 2.3 |
| LO 4 Understand a business’s strategic options. | 4.1 |
| Assignment Brief and Guidance | |
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To demonstrate you have sufficient fundamental knowledge to be able to make a justified recommendation, you are to produce a report which considers the following;
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| Delivery and Submission | |
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The submission is in the form of a report written in Word format. The recommended word limit is 1500 words excluding diagrams, references, and appendices. |
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| Referencing | |
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You are expected to use relevant academic and reliable sources, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using Harvard Referencing style. You should complete a bibliography to support all evidence. |
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Task 2
| Unit Learning Outcome | Assessment Criteria |
| LO 3 Be able to measure a business’s micro and macro environment. | 3.1, 3.2, 3.3, 3.4 |
| Assignment Brief and Guidance | |
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Using an organisation you are familiar with; explain and use relevant techniques to measure the business’s micro and macro environment. You are to present these explanations in a memo to your mentor and use a poster presentation to provide examples of how you have used the techniques. |
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| Delivery and Submission | |
| The submission is in the form of a memo and a poster presentation equivalent to 800 words excluding diagrams, references, and appendices. | |
| Referencing | |
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You are expected to use relevant academic and reliable sources where appropriate, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using Harvard Referencing style. |
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Task 3
| Unit Learning Outcome | Assessment Criteria |
| LO 4 Understand a business’s strategic options. | 4.2, 4.3 |
| Assignment Brief and Guidance | |
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Your mentor has arranged for you to deliver a presentation to the Board of Directors at their next monthly meeting. Using the same organisation you used for Task 2, prepare a presentation that: considers the different strategic options which are available to the business makes a justified recommendation to the Board regarding a strategic option which the business could select. |
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| Delivery and Submission | |
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The submission is in the form of a 10-minute presentation equivalent to 500-600 words and must be in a recognised presentation format. Enhance your presentation with visual aids if you wish to. |
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| Referencing | |
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You are expected to use relevant academic and reliable sources where appropriate, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using Harvard Referencing style. |
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