OTHM Level 5 Marketing for Managers (J/650/1152) Assignment Brief 2026

1.1 Explain what is meant by the term ‘marketing.’

1.2 Explain different marketing eras.

1.3 Compare ways in which a business can determine its marketplace.

1.4 Discuss the concept of buyer behaviour in consumer and business markets.

2.1 Explain key operational functions of marketing.

2.2 Explain key strategic functions of marketing.

2.3 Discuss the relationship between business strategy and marketing.

3.1 Compare the internal factors which affect marketing.

3.2 Compare the external factors which affect marketing.

4.1 Apply techniques to measure the effectiveness of a business’s marketing function.

4.2 Suggest ways in which a business could improve the effectiveness of its marketing function.

You are employed as an intern in a large multi-national company.

As part of your internship you are spending time in each of the business’s key operational functions.

You have been given an experienced marketing manager as a mentor who will help you to develop your understanding of the marketing function by setting you a series of tasks.

To demonstrate you have sufficient fundamental knowledge to be able to work in the marketing department, your mentor requires you to produce an essay which considers the following:

• the term ‘marketing’
• different marketing eras.
• ways in which a business can determine its marketplace.
• the concept of buyer behaviour in consumer and business markets.
• key operational functions of a marketing department.

The submission is in the form of  an essay written in Word format.

The recommended word limit is 1000 words excluding diagrams, references, and appendices.

You are expected to use relevant academic and reliable sources, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.

You should complete a bibliography to support all evidence.

Your mentor has asked you to review the functions of the marketing department and the factors that may impact the department.

• You are to produce a report which considers the following.
• the key strategic functions of the marketing department.
• the relationship between the business’s marketing department and the business’s strategy.
• the internal and external factors which affect the management of the business’s marketing department.
• ways to measure the effectiveness of the business’s marketing department

The submission is in the form of  a report written in Word format.

The recommended word limit is 1500 words excluding diagrams, references, and appendices.

You are expected to use relevant academic and reliable sources, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.

You should complete a bibliography to support all evidence.

Now that you have successfully completed the first two tasks, your mentor requires you to use the knowledge you have gained during your time working in the marketing department to make justified suggestions for how the business could improve the effectiveness of its marketing function.

Your mentor has arranged for you to deliver a presentation to the Board of Directors at their next monthly meeting.

You are required to prepare a presentation in which you consider ways in which a business could improve the effectiveness of its marketing function.

The submission is in the form of a 10-minute presentation equivalent to 500 words and must be in a recognised presentation format.

Enhance your presentation with visual aids if you wish to.

You are expected to use relevant academic and reliable sources, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.

You should complete a bibliography to support all evidence.