Principles and Concepts of Strategy (F/650/1150) Assignment Brief 2026

1.1 Explain what is meant by the term ‘business strategy.’

1.2 Compare different levels of business strategy.

1.3 Compare elements of a strategic framework.

1.4 Explain strategy development processes.

2.1 Differentiate between different types of business strategies.

2.2 Compare the elements of a strategic management process.

2.3 Discuss key organisational theories which impact business strategy.

3.1 Explain different techniques used to measure a business’s micro environment.

3.2 Apply techniques to measure a business’s micro environment.

3.3 Explain different techniques used to measure a business’s macro environment.

3.4 Apply techniques to measure a business’s macro environment.

4.1 Explain what is meant by the term ‘strategic option.’

4.2 Compare different strategic options available to a business.

4.3 Recommend and justify a relevant strategic option which a business could implement.

To demonstrate you have sufficient fundamental knowledge to be able to make a justified recommendation, you are to produce a report which considers the following;

• the concept of business strategy
• levels of business strategy
• elements of a strategic framework
• a strategy development process
• types of business strategies
• elements of a strategic management process
• key organisational theories which relate to business strategy
• the concept of strategic options

The submission is in the form of  a report written in Word format.

The recommended word limit is 1500 words excluding diagrams, references, and appendices.

You are expected to use relevant academic and reliable sources, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.

You should complete a bibliography to support all evidence.

Using an organisation you are familiar with; explain and use relevant techniques to measure the business’s micro and macro environment.

You are to present these explanations in a memo to your mentor and use a poster presentation to provide examples of how you have used the techniques.

You are expected to use relevant academic and reliable sources where appropriate, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.

Your mentor has arranged for you to deliver a presentation to the Board of Directors at their next monthly meeting.

Using the same organisation you used for Task 2, prepare a presentation that:

considers the different strategic options which are available to the business

makes a justified recommendation to the Board regarding a strategic option which the business could select.

The submission is in the form of a 10-minute presentation equivalent to 500-600 words and must be in a recognised presentation format.

Enhance your presentation with visual aids if you wish to.

You are expected to use relevant academic and reliable sources where appropriate, and clearly reference these in your work.

References should be added to the text and placed at the end in a references list, using Harvard Referencing style.