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University United Arab Emirates University (UAEU)
Subject MGMT415 Strategic Management

Your report should incorporate the following steps:
1. Identify the firm’s existing vision and mission statement. Develop vision and mission statements for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL analysis of the business.
(b) Do the SWOT analysis
3. Construct a Competitive Profile Matrix (CPM).
4. Construct an External Factor Evaluation (EFE) Matrix
5. Construct an Internal Factor Evaluation (IFE) Matrix.
6. Recommend long-term objectives for your company.
7. What strategies would you be recommending to achieve your long-term organizational objectives as you have stated in the previous question. You may use StrengthsWeaknesses-Opportunities-Threats (SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, InternalExternal (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM) to substantiate your strategy choice.

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8. What Management, Marketing, Finance/Accounting, R&D and CIS issue, if any you foresee. Your recommendations to address them.
9. Recommend procedures you’ll have in place for strategy review, evaluation and control specific to your business entity.

Type of organization

1.  If your organization is part of a larger international organization, you may consider only your country’s division. Avoid considering individual departments or sections of an organization as this will constrain you to deal with functional-level strategy only.
2. If your organization is a government department, proceed with an analysis of that division, providing, it is a budgetary center. Dealing with a subdivision will constrain you to deal with functional-level strategy only.
3. If your organization is an independent, not-for-profit entity, proceed according to the advice above.
4. Make sure the conclusion is not just a summary of your recommendations. Emphasize the key recommendations in your conclusion and consider how they might be actioned.

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